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Philips Evnia is abandoning the ‘typical hardcore gamer aesthetic’ for one thing extra elegant

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Back of monitor showing squares.

(Picture credit score: Philips Evnia)

Final evening Philips revealed Evnia to the world, its official line of gaming displays and equipment. The 2 phrases I heard quite a bit from Philips final evening on the reveal occasion have been ‘magnificence’ and ‘freshness.’ And spending a while with the gear, I can see that Philips is relying on a few vital info. PC players are getting older, are making more cash, and like nice-looking issues of their dwelling rooms and places of work. 

We had an opportunity to talk with the product supervisor of gaming displays at Phillips, Cesar Acosta, to elucidate the design philosophy behind the Evnia product designs, particularly the gaming displays and the acutely aware effort to step away from what he referred to as the “typical hardcore gamer aesthetic”. 

TPV owns Philips and likewise owns AOC, one of many greatest gaming monitor manufacturers on the planet. So, after all, you marvel if having a number of gaming {hardware} manufacturers underneath one umbrella hurts or helps the trigger. Cesar stated, “AOC is among the prime three manufacturers within the European market, and so they cowl every little thing. From completely different sizes and budgets, they’ve every little thing. They’re for the hardcore players.” The place Philips noticed a chance, based on Cesar, needed to do with knowledge they gathered throughout the previous few years relating to a shifting demographic of some players. 

Cesar informed PC Gamer, “the shopper has modified; they’ve matured a bit, have a pleasant revenue, perhaps of their 30s, and desire a good monitor that is not so aggressive.” He continued by saying, “they need a monitor that feeds his setting that matches their type; they don’t seem to be children anymore.”

In accordance with the information, players on the older finish of the spectrum are shying away from the designs we’re used to seeing: arduous edges, blacks, reds, big logos, and an excessive amount of RGB. They nonetheless need the efficiency, although. These two issues are too usually mutually unique with regards to one of the best PC gaming peripherals. Cesar defined, “It isn’t that these players need one thing plain, however one thing trendy and tidy they will nonetheless work and play on and be aggressive.”

“The client has modified; they’ve matured a bit, have a pleasant revenue, perhaps of their 30s, and desire a good monitor that is not so aggressive.”

This helps clarify why, Philips went for a softer, cleaner look. As a substitute of RGB strips, the displays have a collection of RGB cubes within the again, whereas the headsets and keyboards adorn a single RGB strip down the middle. The whole lot is in an nearly eggshell white, giving every little thing a extra premium vibe to it. Somebody on the occasion joked and stated all of the merchandise appear like one thing Apple would make in the event that they bought into gaming {hardware}. 

Cesar acknowledges that they don’t seem to be the primary gaming {hardware} firm to introduce the concept of a whole gaming ecosystem. So we requested why players ought to contemplate selecting Evnia towards different well-established manufacturers like Razer or HyperX? Cesar’s reply leaned in direction of one thing I did not count on. Software program.

“Our product software program (Philips Precision Heart) is non-intrusive and simple to make use of. It sync’s with all of your [Evnia] gaming {hardware} gear with not more than a single click on to set your settings and Ambiglow RGB, particularly on the displays.” With out naming names, Cesar acknowledges a few of the worst experiences of putting in new peripherals from rivals are coping with obnoxious administration software program that you simply always need to battle. 

Talking of RGB, since it’s Philips, we requested concerning the probability of incorporating the lighting on its Evnia line to work with its sensible residence lighting software program, Philips Hue. His reply was “not for now,” however he did point out that trying to mix their gaming ecosystem with its sensible residence ecosystem they’re taking a look at for the long run. I joked that it might be kinda cool to simply stroll right into a room and have your workplace lights and gaming gear all gentle up in sync prefer it have been the intro to a wrestling match. 

Evnia monitors.

(Picture credit score: Future – Jorge Jimenez)

Philips says they’re all in with the Evnia model.”If we launch a gaming model, we go full velocity,” he added.”

The Evnia displays are anticipated to launch in December, with the 34M2C8600 hitting the cabinets with the 42M2N8900, 34M2C8600, and 27M2C5500W displays scheduled to drop mid-January of subsequent yr.

Jorge is a {hardware} author from the enchanted lands of New Jersey. When he is not filling the workplace with the scent of Pop-Tarts, he is reviewing all types of gaming {hardware} from laptops with the most recent cellular GPUs to gaming chairs with built-in again massagers. He is been masking video games and tech for almost ten years and has written for Dualshockers, WCCFtech, and Tom’s Information. 

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