EVGA is reportedly so sick of working with Nvidia that it should cease making graphics playing cards altogether
Some of the necessary makers of Nvidia-based graphics playing cards will not be making them anymore: EVGA has determined to not produce video playing cards with Nvidia’s subsequent era of GPUs, the RTX 40-series, stories analyst Jon Peddie (opens in new tab). The information is even greater than that, although: Chatting with Players Nexus (opens in new tab), EVGA CEO Andrew Han mentioned that the California-based firm is not simply dropping Nvidia chips, however will “utterly cease” making graphics playing cards going ahead.
EVGA has been making graphics playing cards because it was based in 1999, going all the way in which again to Nvidia’s RIVA TNT2 chips, however Han “would not even entertain the thought of working with Intel or AMD” to proceed producing playing cards, says Players Nexus.
EVGA’s resolution is the results of frustration over its remedy by Nvidia, in accordance with each sources; it is “about respect,” Players Nexus mentioned. Graphics playing cards are reportedly 80% of EVGA’s present enterprise, however that does not imply it plans to shut up store—it would not even have layoffs deliberate. As soon as EVGA finishes promoting off its inventory of RTX 30-series playing cards, it would concentrate on its different merchandise, which embody motherboards, energy provides, and different PC elements and peripherals.
The vast majority of EVGA’s income comes from gross sales of its Nvidia graphics playing cards proper now, however Han advised Players Nexus that the margin is extremely skinny, and that it makes 300% extra revenue on energy provides. Even so, it is not solely clear how EVGA will ditch the most important a part of its enterprise with out shedding any workers, together with employees members at present devoted to graphics card engineering and help. “Attrition” is anticipated, says Players Nexus.
EVGA’s resolution is not the kind of dispassionate enterprise transfer we have come to count on from firms of its dimension: Han reportedly feels that Nvidia has been treating EVGA unfairly, and advised Players Nexus that the choice to cease working with Nvidia was “simple.”
Based on Jon Peddie Analysis, “the connection between EVGA and Nvidia modified from what EVGA thought of a real partnership to [a] customer-seller association whereby EVGA was not consulted on new product bulletins and briefings, not featured at occasions, and never knowledgeable of worth adjustments.” Peddie and Players Nexus additionally say that EVGA was pissed off by Nvidia undercutting its playing cards with its personal Founders Editions.
EVGA’s direct communication on the subject reveals a lot much less. In a assertion posted by EVGA (opens in new tab) in its boards right this moment, the corporate mentioned that it’s going to proceed to help its current graphics playing cards, however “won’t carry the following era graphics playing cards.”
“EVGA is dedicated to our prospects and can proceed to supply gross sales and help on the present lineup,” the corporate mentioned. “Additionally, EVGA wish to say thanks to our nice neighborhood for the numerous years of help and enthusiasm for EVGA graphics playing cards.”
PC Gamer has contacted each EVGA and Nvidia for remark.