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Sony’s new PlayStation Stars is a loyalty program for “digital collectibles” and factors

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Sony is launching a brand new PlayStation Stars loyalty program later this 12 months, and it contains “digital collectibles” rewards. PlayStation Stars can be a free service that permits PlayStation gamers to earn loyalty factors and rewards by finishing actions. Factors may be redeemed for advantages, together with a PSN pockets fund to place towards a sport buy.

“Factors may be redeemed in a catalog which will embrace PSN pockets funds and choose PlayStation Retailer merchandise,” explains Grace Chen, Sony’s vp of PlayStation community promoting, loyalty, and licensed merchandise. “As a further profit, PlayStation Plus members enrolled in PlayStation Stars routinely earn factors for purchases on PlayStation Retailer.”

Sony can be bundling “digital collectibles” as a part of PlayStation Stars. That may instantly sound like NFTs, but it surely’s not. Whereas the corporate doesn’t point out the blockchain or NFTs in its weblog publish, in an interview with The Washington Put up, the corporate makes it clear “it’s not leveraging any blockchain applied sciences and undoubtedly not NFTs.”

As a substitute, these collectibles can be digital representations of collectible figurines and iconic characters from PlayStation video games and perhaps even some digital variations of historic Sony gadgets.

There can be new collectibles to earn usually, together with “extremely uncommon” ones. Sony describes these collectibles as rewards, so it doesn’t sound like they’ll be obtainable to buy straight. PlayStation gamers will be capable of earn the principle loyalty factors by means of challenges, like a month-to-month one which requires gamers to play any sport to get a reward. Sony doesn’t element how collectibles are rewarded.

The PlayStation Stars loyalty factors system appears so much like Microsoft’s personal rewards program for Xbox gamers or Nintendo’s Gold Factors. Microsoft Rewards contains quests, actions, and month-to-month surveys that reward factors. Reward factors are additionally obtainable for utilizing Bing and Microsoft’s Edge browser. Nintendo’s Gold Factors may be earned when gamers buy a brand new sport and used for digital purchases on the Nintendo Swap.

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