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EA is ditching the FIFA branding beginning with subsequent yr’s soccer recreation

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EA is formally dropping the FIFA branding for its hit soccer video video games beginning with subsequent yr’s launch, the corporate introduced Tuesday. The brand new title for the video games will probably be EA Sports activities FC.

Regardless of the title change, it seems that a lot of the DNA of the FIFA video games will stay the identical. “Every little thing you like about our video games will probably be a part of EA Sports activities FC — the identical nice experiences, modes, leagues, tournaments, golf equipment and athletes will probably be there,” EA’s Cam Weber mentioned in a weblog publish. “Final Workforce, Profession Mode, Professional Golf equipment and Volta Soccer will all be there. Our distinctive licensing portfolio of greater than 19,000+ gamers, 700+ groups, 100+ stadiums and 30 leagues that we’ve continued to put money into for many years will nonetheless be there, uniquely in EA Sports activities FC. That features unique partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS — and extra to come back.”

Weber mentioned that EA will share extra details about EA Sports activities FC in summer time 2023. He additionally promised EA is “dedicated to making sure the following FIFA is our greatest ever, with extra options, recreation modes, World Cup content material, golf equipment, leagues, competitions, and gamers than any FIFA title earlier than.”

EA ditching the FIFA branding isn’t a complete shock. EA publicly introduced final yr that it was “reviewing our naming rights settlement with FIFA.” And leaked feedback from EA CEO Andrew Wilson indicated he was dissatisfied with the corporate’s branding take care of FIFA. “Mainly, what we get from FIFA in a non-World Cup yr is the 4 letters on the entrance of the field,” he mentioned, in keeping with VGC’s report on the feedback.

And EA has additionally proven a latest willingness to make sports activities video games with much less splashy branding. The corporate is bringing again faculty soccer video games with out faculty gamers in a brand new recreation that’s anticipated to launch in the summertime of 2023, and EA can be engaged on a brand new golf simulation recreation, EA Sports activities PGA Tour, that’s set to come back out in spring 2023.

FIFA nonetheless plans to work with different publishers on future video games with its branding. “A lot of new non-simulation video games are already underneath manufacturing and can launch through the third quarter of this yr,” the group mentioned in a press launch on Tuesday. The primary will probably be “a tailor-made gaming expertise” targeted round this yr’s World Cup, which takes place in Qatar starting in November.

The group additionally mentioned that its work with EA for this yr’s FIFA title is a “short-term extension” that “grants rights for the simulation soccer class solely.” FIFA is planning to launch “a serious new FIFA simulation soccer recreation title” in 2024, although says it’s “at the moment participating” with publishers, media corporations, and traders concerning the recreation, which appears to point that the main points aren’t absolutely nailed down.

FIFA president Gianni Infantino, maybe unsurprisingly, nonetheless believes strongly within the FIFA title. “I can guarantee you that the one genuine, actual recreation that has the FIFA title would be the greatest one out there for players and soccer followers,” Infantino mentioned in an announcement. “The FIFA title is the one international, unique title. FIFA 23, FIFA 24, FIFA 25, and FIFA 26, and so forth — the fixed is the FIFA title and it’ll stay without end and stay the very best.”

Replace Might tenth, 2:35PM ET: Added particulars about FIFA’s plans for future video games.

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