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Gaming and attire model 100 Thieves is stepping into {hardware} with its first acquisition

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100 Thieves, a gaming group identified for its esports groups, attire, and big-name streamers, is saying its first acquisition: the gaming peripheral firm Higround.

When you aren’t acquainted, Higround makes what is likely to be finest described as designer gaming peripherals. (To get an concept of what which means, try Higround’s Instagram, which is crammed with photos of colourful keyboards.) It releases its merchandise in restricted drops and says that each one of them has bought out. The corporate’s work even features a collaboration with Apple’s Beats, although it had a restricted distribution and wasn’t on the market.

100 Thieves is a gaming model that’s equally well-known for its designer gear (in its case, attire) that’s launched in drops, so that you would possibly be capable of see why it and Higround are one thing of a match.

“For a very long time, your setup was simply this generic canvas that everyone had,” 100 Thieves founder and CEO Matthew “Nadeshot” Haag mentioned in an interview with The Verge. He talked about how the variations might need simply come all the way down to what number of hertz your monitor was able to or if another person had a lighter mouse than you. With Higrounds, although, 100 Thieves sees a chance to assist individuals make a desk setup that’s extra consultant of who they’re.

Higround co-founder Rustin Sotoodeh mentioned the same imaginative and prescient. “Everybody ought to have entry to an unbelievable keyboard or stunning design,” Sotoodeh mentioned, and he hopes he could make {that a} actuality on account of the acquisition. (That would come with providing merchandise which might be all the time obtainable, as a substitute of simply in drops.)

Haag additionally sees an opportunity to shake up the keyboard market. “From my perspective, until you’re a keyboard fanatic, in the event you’re an off-the-cuff gamer and also you go to the shop, there’s solely like two merchandise which might be provided: a black keyboard and a white keyboard,” Haag mentioned. “And there’s loads of manufacturers that I’ve a ton of respect for, however I nonetheless suppose that there’s room out there for there to be a marquee model that everyone gravitates in direction of due to the tales that they inform and the picture that they painting.” Higround not too long ago introduced on Baron Lee, a former HyperX govt, to go up product improvement, signaling that it’s staffing as much as tackle a few of the large names in gaming peripherals.

Higround’s Sandstone keyboard.
Picture: Higround

Neither Haag nor Sotoodeh commented on the phrases of the deal, however Haag did focus on how Higround will function as an impartial firm. “What we wish to assist Higround do is simply speed up their progress,” Haag mentioned. “We don’t wish to take over their identification, we don’t wish to go too far deep into 100 Thieves injecting its DNA into Higround.” A press launch is extra express, spelling out that 100 Thieves will “function an accelerator.”

As a part of the acquisition, the 2 firms will staff up on a “particular product capsule,” which features a hoodie and the customized keyboard (which you’ll see on the high of this submit). You’ll be capable of purchase the capsule on October fifteenth at 3PM ET on Higround’s web site.

It doesn’t sound like 100 Thieves is leaping into the deep finish with {hardware} simply but, although. “Higround, from a {hardware} and peripherals standpoint, is our guess, and we’re going to assist them as they proceed to develop over the following couple of years,” Haag mentioned.

Haag additionally didn’t commit to creating extra acquisitions anytime quickly. “R​​ight now, Higround is the principle focus, and we’re excited to speculate all of our sources and all of our time into serving to them succeed,” he mentioned. “After which we’ll see what comes down the highway sooner or later.”

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