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Gaming and attire model 100 Thieves is entering into {hardware} with its first acquisition

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100 Thieves, a gaming group identified for its esports groups, attire, and big-name streamers, is asserting its first acquisition: the gaming peripheral firm Higround.

If you happen to aren’t acquainted, Higround makes what may be finest described as designer gaming peripherals. (To get an concept of what meaning, try Higround’s Instagram, which is stuffed with photos of colourful keyboards.) It releases its merchandise in restricted drops and says that each one of them has bought out. The corporate’s work even features a collaboration with Apple’s Beats, although it had a restricted distribution and wasn’t on the market.

100 Thieves is a gaming model that’s equally well-known for its designer gear (in its case, attire) that’s launched in drops, so that you may be capable of see why it and Higround are one thing of a match.

“For a very long time, your setup was simply this generic canvas that everyone had,” 100 Thieves founder and CEO Matthew “Nadeshot” Haag stated in an interview with The Verge. He talked about how the variations might need simply come right down to what number of hertz your monitor was able to or if another person had a lighter mouse than you. With Higrounds, although, 100 Thieves sees a chance to assist folks make a desk setup that’s extra consultant of who they’re.

Higround co-founder Rustin Sotoodeh mentioned an identical imaginative and prescient. “Everybody ought to have entry to an unbelievable keyboard or lovely design,” Sotoodeh stated, and he hopes he could make {that a} actuality on account of the acquisition. (That would come with providing merchandise which can be all the time accessible, as an alternative of simply in drops.)

Haag additionally sees an opportunity to shake up the keyboard market. “From my perspective, except you’re a keyboard fanatic, when you’re an off-the-cuff gamer and also you go to the shop, there’s solely like two merchandise which can be supplied: a black keyboard and a white keyboard,” Haag stated. “And there’s quite a lot of manufacturers that I’ve a ton of respect for, however I nonetheless suppose that there’s room available in the market for there to be a marquee model that everyone gravitates in the direction of due to the tales that they inform and the picture that they painting.” Higround just lately introduced on Baron Lee, a former HyperX government, to move up product growth, signaling that it’s staffing as much as tackle among the huge names in gaming peripherals.

Higround’s Sandstone keyboard.
Picture: Higround

Neither Haag nor Sotoodeh commented on the phrases of the deal, however Haag did talk about how Higround will function as an impartial firm. “What we wish to assist Higround do is simply speed up their development,” Haag stated. “We don’t wish to take over their id, we don’t wish to go too far deep into 100 Thieves injecting its DNA into Higround.” A press launch is extra specific, spelling out that 100 Thieves will “function an accelerator.”

As a part of the acquisition, the 2 corporations will crew up on a “particular product capsule,” which features a hoodie and the customized keyboard (which you’ll be able to see on the prime of this publish). You’ll be capable of purchase the capsule on October fifteenth at 3PM ET on Higround’s web site.

It doesn’t sound like 100 Thieves is leaping into the deep finish with {hardware} simply but, although. “Higround, from a {hardware} and peripherals standpoint, is our guess, and we’re going to assist them as they proceed to develop over the subsequent couple of years,” Haag stated.

Haag additionally didn’t commit to creating extra acquisitions anytime quickly. “R​​ight now, Higround is the principle focus, and we’re excited to take a position all of our sources and all of our time into serving to them succeed,” he stated. “After which we’ll see what comes down the street sooner or later.”

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