Fortnite provides one other digital influencer to its battle royale
Final season, one of many extra curious additions to Fortnite was Guggimon, a terrifying-looking rabbit creature that additionally occurred to be a digital influencer with hundreds of thousands of followers on platforms like Instagram and TikTok. Guggimon was created by an organization known as Superplastic — which has beforehand labored with the likes of the Gorillaz — and now it’s bringing one other one in all its characters to the battle royale: Janky, a streetwear cat (I feel?) that’s obtainable within the Fortnite merchandise store beginning tonight.
It could appear to be an odd match, however Fortnite’s ever-growing metaverse has steadily been spreading to simply about each aspect of popular culture, from sports activities to music to superheroes. With all that happening, some CG characters that accomplice with Gucci and do Christie’s NFT drops don’t really feel all that misplaced. It’s additionally a part of a rising pattern of those digital influencers shifting past social networks to locations like music movies, press conferences, and bodily installations.