NODWIN Gaming Acquires OML Leisure’s Gaming and Adjoining IP Enterprise for $9.9 Million
Indian esports firm NODWIN Gaming has acquired gaming and adjoining IP companies of media firm OML Leisure.
NODWIN has paid $9.9 Million (INR 73,00,00,000) for the acquisition and can be transitioning OML’s present IPs into the gaming and esports firm.
OML owns mainstream leisure IPs like NH7 Weekender, which might assist destigmatize esports and gaming in India.
Indian esports firm NODWIN Gaming, which is an impartial subsidiary of Nazara Applied sciences Restricted, has acquired gaming and adjoining IP companies of OML Leisure. NODWIN has paid $9.9 Million (INR 73,00,00,000) as a part of an settlement between itself and OML.
Ajay Nair, MD of OML Leisure, will be a part of the NODWIN Gaming board as a part of this transaction and can work with Akshat Rathee, MD of NODWIN Gaming and the NODWIN Gaming administration crew to assist transition OML IPs into NODWIN Gaming.
NODWIN Gaming seeks to develop its attain for gaming and esports leisure
NODWIN Gaming is doubling down on its efforts to broadcast to fan audiences for gaming and sports activities leisure. The deal will allow NODWIN to boost its present esports IPs like Dreamhack and India Premiership.
Akshat Rathee, Managing Director, NODWIN Gaming stated, “The addition of a number of the largest IPs in India like NH7 weekender goes to speed up the massification of esports and gaming leisure throughout the spectrum of followers and types.” Rathee seeks to leverage OML’s basis to create extra IPs for gaming and leisure.
Ajay Nair, Managing Director, OML Leisure, acknowledged, “It makes a number of sense to consolidate the strengths that OML Leisure and NODWIN Gaming have within the reside IPs and gaming areas.” OML Leisure will proceed to consolidate its non-gaming creator-driver content material and expertise administration companies and can give attention to its OTT choices and branded content material advertising and marketing companies.
Opinion: How Will This Deal Have an effect on Indian Esports
NODWIN Gaming is invested into gaming and esports whereas OML leisure is thought for its work with gaming and leisure creators. OML additionally owns and executes IPs like NH7 Weekender, which might be doubtlessly leveraged by NODWIN to carry esports into mainstream leisure and cut back the stigma round it.
With mainstream creators like Tanmay Bhat, Samay Raina and Suhani Shah, who’ve partnered with OML, the acquisition can promote gaming and esports all through India and past.
OML’s experience in occasion administration might additionally assist NODWIN Gaming host bigger scale occasions that might cater to not simply the hardcore esports followers, but in addition appeal to informal and non-gaming audiences which might in-turn would result in the expansion of the esports sector inside the nation.
About NODWIN Gaming
NODWIN Gaming is an esports firm primarily based in South Asia, which is part of gaming and sports activities media platform Nazara Applied sciences.
About OML Leisure
OML Leisure is a media and leisure firm that companions with creators to construct content material IPs, branded leisure, and reside experiences for manufacturers and platforms.
Disclaimer: NODWIN Gaming is a minority investor and a shopper of AFK Gaming.