High 10 Esports Attire Model Collaborations for Merchandise


In the previous few years, esports attire model collaborations have risen in quantity.

High esports organisations like G2 Esports, Cloud9, and FaZe Clan have collaborated with manufacturers like Ralph Lauren, Puma, and Casio and have launched merch.

Up to now decade, the esports business has exploded with lots of of main groups taking part in tournaments with huge prize swimming pools and sponsorship from companies. Historically sports activities targeted manufacturers like Adidas, Nike, and Puma are popping out with collaborative clothes strains and footwear for esports and gaming. Luxurious manufacturers similar to Louis Vuitton, Gucci, Armani, and Ralph Lauren have additionally ventured into esports, with prime groups like Fnatic and G2 Esports. Some organizations like 100 Thieves, supply their official merch by way of established manufacturers like Basis Clothes Co. This pattern comes as older manufacturers wish to reintroduce themselves to a youthful demographic and broaden their attain to the more and more brand-conscious gaming viewers in North America (NA) and Asia-Pacific. We take a look at some notable esports attire model collaborations in esports and gaming.

1. Crew Vitality, North Esports, Develop uP Esports, Ninja x Adidas

Sportswear big, Adidas has a number of collaborations within the esports world together with a sneaker collaboration with Crew Vitality, and Fortnite streamer Tyler ‘Ninja’ Blevins. The model continues its a long time previous rivalry with Puma even within the esports house. Adidas was additionally the technical sponsor for Crew Heretics, and official attire companion for the Danish North Esports and Portuguese Develop uP Esports. Each Adidas and Ralph Lauren have offers with G2 Esports as of now.

Ninja has had a number of collaborations with Adidas thus far. 

In December 2019, Adidas partnered with Tyler ‘Ninja’ Blevins, for a limited-edition sneaker collaboration, which in response to the streamer, fully bought out in 40 minutes of its launch. The Time-In Nite Joggers had been initially priced at $150 USD earlier than being bought upwards of $200 USD on on-line markets like StockX. Adidas additionally reunited with Ninja in August 2020 for an additional sneaker collaboration of the a lot toned down Ninja x adidas Celebrity and an “EMBRACE THE GRIND” clothes assortment in November of the identical 12 months. Most not too long ago in January 2021, G2 introduced Adidas as one in all their main companions and official sports activities attire supplier.

2. Gen.G Esports, Natus Vincere (Na’vi), EVOS Esports, Cloud9 x Puma

One other sports activities model which ventured into the esports world, Puma has made a number of offers with iconic groups like Gen.G Esports, Natus Vincere (Na’vi), EVOS Esports, Cloud9, Futbolist, and Order for official Puma jerseys and collaboration clothes strains. Relating to the host of collaborations,

Matt Shaw, Puma’s senior strategist of esports and model Innovation mentioned, “At Puma, 85 % of the model’s US male prospects are avid gamers and amongst them, about 75 % usually watch gaming streams. The extra these content material customers grow to be esports followers — which isn’t precisely an enormous behavioural leap — the larger the overlap turns into,” he says. The crossover is “doubtlessly enormous”, he continued, “Thanks to those sorts of partnerships, PUMA is nearer than ever to changing into the world’s premiere esports attire firm.

3. LPL x Nike

In February 2019, Nike introduced its partnership with the League of Legends Professional League (LPL), changing into the official shoe and clothes supplier for the Chinese language league. The 2019 Nike x LPL collaboration noticed the discharge of branded workforce uniforms, that includes a typical chevron sample on the chest to represent movement and teamwork.

The partnership featured branded hoodies for all of LPL’s groups. 

Nike has signed a 4 12 months cope with LPL with a line of footwear and informal clothes. Nonetheless, in March 2021, the LPL determined to cover the Nike brand from their streams. In accordance with a report by the Esports Observer, jerseys and footwear bearing the long-lasting Nike icon had been coated up throughout LPL Spring Cut up Week 10 following an issue about labor practices within the cotton fields of China’s Xinjiang area.

4. Riot Video games x Louis Vuitton

The French style label Louis Vuitton and Riot Video games collaborated in the course of the Worlds Championship 2019. The style home designed the trophy case for Worlds that 12 months.

The model additionally launched Status True Harm skins for Qiyana and Senna and a clothes line to go together with it.

Louis Vuitton was additionally a world companion for the League of Legends World Championship 2019.

5. Fnatic x Gucci

European esports juggernaut, Fnatic teamed up with luxurious style model Gucci to launch a limited-edition watch priced at $1,620 USD and was completely bought by way of Gucci’s webstore. Gamers from Fnatic’s League of Legends division consisting of Martin “Rekkles” Larsson, Zdravets “Hylissang” Galabov , Tim “Nemesis” Lipovšek, Gabriël “Bwipo” Rau, and Oskar “Selfmade” Boderek had been featured in a industrial for the watch. All 100 items of the watch are at present bought out.

6. G2 Esports x Ralph Lauren

In June 2021, Ralph Lauren teamed because the unique style companion for G2 Esports. Martin ‘Rekkles’ Larsson, one in all G2 Esports’ star gamers, was featured in Ralph Lauren’s Wimbledon Marketing campaign.

Carlos ‘Ocelote’ Rodriguez, founder, and CEO of G2 Esports mentioned,“Right now is without doubt one of the most particular days in my life and G2’s historical past. A model I’ve beloved for a few years is now a part of the G2 household. With their help, we are going to proceed to thrive and elevate the best way we entertain you.G2 and Ralph Lauren additionally collaborated collectively in 2021 throughout a number of campaigns and occasions and launched a sequence of digital-first activations on platforms similar to TikTok and Twitch, along with international campaigns and occasions.

7. Mkers x Armani Alternate

In Might 2019, Armani Alternate grew to become the official jersey sponsor for Italian esports organisation, Mkers. Mkers has fielded groups for Starcraft II, FIFA 19, Conflict Royale, Avenue Fighter V, and Brawl Stars alongside Rainbow Six. Mkers additionally beforehand had an Overwatch workforce. The collaboration featured the A | X brand on the organisation’s jersey.

In accordance with Esports Observer, Mkers had beforehand entered right into a one-year cope with Gillette Italy in October that included creating Instagram content material.

8. FaZe Clan x G-SHOCK

In honor of FaZe Clan’s 10 12 months anniversary, electronics producer, Casio America partnered up with the esports group to create a limited-edition G-SHOCK watch. The watch was launched in November 2020 and showcased a FaZe Clan-themed crimson tiger camo print. It got here with a FaZe Clan brand on the entrance and an engraving celebrating the esports organisation’s anniversary. The watch additionally had an electro-luminescent backlight that shows “FAZE UP” throughout the digital show when lit. Like many limited-edition gadgets on the listing, the watch bought out shortly.

9. NBA 2K League – Champion

Fashionable sportswear model, Champion grew to become the official companion of NBA 2K League, in response to Esports Insider. As a part of the multi-year partnership, Champion supplied all 21 groups within the league with sport uniforms and attire. NBA 2K League can be partnered with SCUF Gaming, HyperX, Intel, Alienware, State Farm, New Period, and Nike’s Jordan model. Champion additionally beforehand collaborated with FaZe Clan.

10. Crew Liquid x tokidoki

In November 2020, an Italian style model impressed by Japan’s Kawaii tradition referred to as tokidoki partnered up with Crew Liquid to create a set of attire and equipment. The model additionally took over the esports group’s social media channels to advertise their merchandise.

Crew Liquid has an ongoing esports attire model collaboration with tokidoki.

Liquid additionally hosted an artwork contest for the collaboration, with an Apple iPad and Pencil up for grabs. Logan Leavitt, Attire Enterprise Supervisor at Crew Liquid mentioned that, “Attire at Crew Liquid is abruptly product, content material, and engagement. Once we think about a collaboration inside that framework, we’re searching for synergy in all three. With tokidoki, we discovered these components in a shared spirit of enjoyable, artwork, and geek tradition.”