Epic’s store-crashing GTA V freebie introduced greater than 7 million new customers to its on-line market
In Could 2020, Epic Video games supplied Grand Theft Auto V without spending a dime on the Epic Video games Retailer, a deal that proved to be so well-liked it took down the shop for greater than eight hours. And because of paperwork found as a part of the Epic v. Apple trial, we now have an thought of simply how well-liked the deal was: in keeping with an inner Epic slide, it introduced greater than 7 million new customers to Epic’s on-line market.
You’ll be able to see the slide under, which additionally reveals what number of new customers different freebies dropped at the Epic Video games Retailer. Whereas different video games like Subnautica and Civilization 6 drove variety of signups (slightly below 1 million and a couple of.5 million, respectively), nothing comes near the 7 million individuals who joined for GTA V.
However despite the fact that GTA V introduced a tidal wave of recent customers, the Epic Video games Retailer nonetheless has an extended approach to go to meet up with its major competitor, Steam. Epic revealed on Wednesday that the Epic Video games Retailer has 58 million month-to-month lively customers, however that’s rather less than half of the greater than 120 million month-to-month lively gamers that Valve final reported are on Steam.
As Protocol famous, Epic reported 56 million month-to-month lively customers in December 2020, which implies that the platform has solely jumped 2 million customers since then. That’s a slower charge of progress than the shop has seen prior to now — by comparability, month-to-month lively customers jumped from 32 million in December 2019 to 56 million in December 2020, or a mean of two million month-to-month lively customers extra per 30 days.
Regardless of the slower progress, Epic nonetheless appears very dedicated to its platform. Alongside the information of the platform’s 58 million month-to-month lively customers, Epic introduced a closed beta for self-publishing on the Epic Video games Retailer. When self-publishing is accessible to all, it’d open the floodgates for extra builders to host their video games on Epic’s retailer, which may usher in new customers.
And different paperwork from the Epic v. Apple trial describe an Epic initiative known as “Challenge Moonshot” with a aim of getting the Epic Video games Retailer to $1 billion in gross income by investing in “main launches, free video games, and key sale(s).” It appears possible we’ll proceed to see massive pushes from Epic just like the GTA V freebie and Borderlands 3’s preliminary Epic Video games Retailer PC exclusivity at launch (which Epic paid $146 million to safe, the paperwork reveal) to draw avid gamers to its platform.