Analyzing Wild Rift Esports’ Efficiency in SEA vs MLBB


Because the open beta launch of League of Legends: Wild Rift in Southeast Asia (SEA) again in October 2020, its esports scene has been steadily rising in viewership. The Wild Rift SEA Pentaboom Showdown, a celeb showmatch the place SEA influencers and streamers compete in opposition to one another, garnered essentially the most consideration with over 38k peak viewership. Whereas the numbers could not look too satisfying when in comparison with Moonton’s largest match, the Cellular Legends: Bang Bang Southeast Asia Cup (MSC) 2021, which peaked at round 2.28 million viewership, in response to Esports Charts, Riot Video games continues to enhance Wild Rift’s esports scene and ship a high quality expertise for each the viewers and esports execs.

Each Wild Rift and Cellular Legends could have completely different in-game mechanics and gameplay that units them aside from one another however what they do have in widespread is that they each are competing for that profitable cell MOBA esports market. Regardless of nonetheless being in open beta, Wild Rift is at present gearing in direction of an impending worldwide championship match. With regional championships just like the Wild Rift SEA Icon Sequence, Wild Tour Brazil, and the Wild Rift Summoner Sequence for North America (NA), Riot Video games is dedicated to bolstering its cell MOBA’s esports ecosystem to its full potential. The identical factor might be stated for Cellular Legends because it continues to develop to new areas by internet hosting tournaments just like the Cellular Legends Skilled League (MPL) in Brazil and Cambodia and tournaments just like the M3 Arabia Main for the Center East.

The esports efficiency of Wild Rift within the SEA area

Riot Video games is pouring loads of effort into bolstering the Wild Rift esports scene in SEA. It is because the cell esports penetration within the area is sort of excessive. Based on a report from Statista, China has essentially the most variety of smartphone customers in Asia for Could 2021 with over 911 million customers. That is adopted by Indonesia with 160 million cell customers.

The primary official Wild Rift esports match circuit in SEA, the Wild Rift SEA Icon Sequence 2021: Summer season Season grabbed the eye of many esports organizations within the area. Organizations similar to EVOS Esports’ Thailand staff, Alliance’s Singaporean staff, the Philippines’ Bren Esports, and Indonesia’s ONIC Esports flocked to the inaugural Wild Rift esports circuit, racing to be one of many first to seize the cell esports’ championship title.

The match comprised eight areas with every area having its regional cup, hosted by varied match organizers alongside Riot Video games. Based on knowledge from Esports Charts, the all-time excessive for Wild Rift esports was in the course of the SEA Icon Sequence 2021: Summer season Tremendous Cup grand finals. The match between SBTC Esports and EVOS Legends achieved 25k viewers.

Official Wild Rift Esports Circuits Viewership and Prize Pool

Alternatively, in Cellular Legends’ most up-to-date MPL season, the best performing regional league was the MPL Indonesia Season 7 with a jaw-dropping peak viewership of 1,838,907. With Myanmar having to cancel its esports league as a result of nation’s ongoing political points, the earlier season had solely 4 regional MPL tournaments.

Official Cellular Legends MPL Match Viewership and Prize Pool

The hole will get wider when evaluating each esports titles’ regional championships. Wild Rift’s SEA Icon Sequence 2021: Summer season Tremendous Cup peaked at 25,082 viewers whereas Cellular Legends’ MSC 2021 spiked to 2,284,012 peak viewership making it one of the vital seen esports tournaments in historical past. Each regional championships have the identical prize pool of $150,000 USD, however the MSC 2021 had the higher hand when it comes to viewers over the SEA Icon Sequence 2021: Summer season Tremendous Cup.

Wild Rift and Cellular Legends SEA Championships Comparability

Is there room for Wild Rift within the cell MOBA market in SEA?

A brand new cell MOBA title is certainly a welcome addition to the rising esports market in SEA. Having extra competitors out there will promote innovation, forcing different publishers to think about artistic methods to draw and hold their viewers engaged within the sport.

Just like the 2 standard MOBA PC titles, DOTA 2 by Valve and League of Legends by Riot Video games, each coincide by providing gamers a distinct MOBA expertise. DOTA 2 is extra targeted on complicated but extremely rewarding and enjoyable sport mechanics that drive gamers to be artistic of their method to outsmart their enemies. League of Legends, alternatively, is sort of tame, catering in direction of informal play with its big selection of simple-to-use champions whereas additionally rewarding aggressive gamers by giving them high-mechanic champions which might be onerous to make use of however rewarding to grasp.

A title doesn’t all the time have to have hundreds of thousands of viewers to be known as profitable. Wild Rift having a distinct method to the cell MOBA class could show to be a very good idea in the long term as cell gamers could have extra choices on what cell MOBA title they wish to have interaction in.

Is Wild Rift esports off to a very good begin?

For 5 years, Cellular Legends has dominated the cell MOBA esports scene in SEA, increasing and turning into a family identify out there. Moonton had the first-mover benefit and leveraged it to enthrall and entice hundreds of thousands of esports viewers to tune into the sport with some sensible advertising and marketing. Consequently, it has develop into the go-to cell MOBA of selection for esports followers within the area, particularly with its seasonal MPL tournaments which have even begun to be commonly broadcasted on linear tv. For this reason we see an enormous gulf when it comes to viewership in esports tournaments between Cellular Legends and Wild Rift.

Wild Rift’s esports progress in SEA is sort of gradual however these are nonetheless early days. The truth that Cellular Legends has been dominating the cell esports scene within the area for thus lengthy, places Wild Rift in a predicament the place it must have one thing distinctive to supply that may make Cellular Legends loyalists attempt Wild Rift after which persuade them to remain for good.

Riot Video games nonetheless has quite a bit to work on if it desires to compete with the SEA cell MOBA esports king. On the intense aspect, varied cell esports organizations similar to EVOS Legends, Bigetron Esports, Bren Esports, and Workforce Flash have began to hop into the Wild Rift esports scene. Western esports organizations like Immortals, Cloud9, and TSM have additionally made their presence identified and are eyeing to symbolize their respective areas within the upcoming Wild Rift Worlds Championship.

The potential of Wild Rift being one of the vital dominant cell MOBA esports titles in SEA is but to be totally seen. It’s tough to quantify the success of Wild Rift, provided that the sport remains to be new and remains to be attempting to construct its basis within the cell esports scene. Head of Wild Rift esports, Leo Faria, acknowledged that Riot Video games plans on increasing the esports scene internationally and goals to make Wild Rift the primary cell esports title to have the largest attain globally. Nonetheless, solely time will inform if that journey begins from SEA, or elsewhere provided that League of Legends already has a well-established fan base globally, particularly in China the place Cellular Legends is at present not accessible.